HARLEY-DAVIDSON, INC. Total Revenue

Quick Answer

HARLEY-DAVIDSON, INC. reported Total Revenue of $4.47 billion for fiscal year 2025.

HARLEY-DAVIDSON, INC. Total Revenue — Annual History

Fiscal Year Total Revenue YoY Change
2025 $4.47B -13.8%
2024 $5.19B -11.1%
2023 $5.84B +1.4%
2022 $5.76B +7.8%
2021 $5.34B +31.6%
2020 $4.05B -24.4%
2019 $5.36B -6.2%
2018 $5.72B +1.2%
2017 $5.65B -5.8%
2016 $6.00B +0.0%
2015 $6.00B -3.7%
2014 $6.23B +5.6%
2013 $5.90B +5.7%
2012 $5.58B +5.1%
2011 $5.31B +9.3%
2010 $4.86B +1.6%
2009 $4.78B -19.7%
2008 $5.96B -3.1%
2007 $6.14B

Quarterly Total Revenue

Quarter Ending Total Revenue YoY QoQ
September 30, 2025 $1.34B +16.5% +2.6%
June 30, 2025 $1.31B -19.3% -1.7%
March 31, 2025 $1.33B -23.1% +15.5%
September 30, 2024 $1.15B -25.7% -28.9%
June 30, 2024 $1.62B +12.0% -6.4%
March 31, 2024 $1.73B -3.3% +11.7%
September 30, 2023 $1.55B -6.0% +7.2%
June 30, 2023 $1.45B -1.6% -19.2%
  • HARLEY-DAVIDSON, INC. showed a decrease of -13.8% in Total Revenue compared to the prior fiscal year.
  • Over the 2007–2025 period, HARLEY-DAVIDSON, INC.’s total revenue has declined by 27.2% (from $6.14 billion to $4.47 billion).
  • The most recent figure is from HARLEY-DAVIDSON, INC.’s fiscal year 2025 report (Form 10-K), filed with the SEC on February 26, 2026.
  • All figures are sourced from SEC EDGAR XBRL filings, last verified June 17, 2026.

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